Marketing Workshop 3 – Linkedin Mastery
Marketing Workshop 3 – Linkedin Mastery – Hameldon Business Hub, Accrington & Rossendale College
Introduction to LinkedIn: The Basics
We’ll start by exploring LinkedIn’s purpose as a professional networking platform, understanding its features and tools, and setting up your profile for success.
Building an Optimised LinkedIn Profile
You’ll learn how to craft an impactful headline and summary, select the right profile picture and banner, showcase your experience, skills, and endorsements, and create a compelling “About” section.
Networking and Building Connections
We’ll cover how to effectively connect with industry professionals, personalise connection requests, engage with your network, and master networking etiquette on LinkedIn.
Content Strategy for LinkedIn
Discover the types of content to post, including articles, updates, and multimedia, and learn how to share industry insights and engage your audience. We’ll also explore LinkedIn’s algorithm to increase your content’s visibility.
LinkedIn Groups and Communities
Learn how to join and engage in relevant groups, contribute value to group discussions, and build relationships through active participation.
LinkedIn Job Search and Business Development
You’ll discover how to use LinkedIn’s job search features to find opportunities, optimise your profile for recruiters, and leverage LinkedIn for business development and partnerships.
LinkedIn Analytics: Measuring Success
We’ll introduce you to LinkedIn’s profile and post analytics tools, and show you how to track engagement and growth. You’ll also learn how to adjust your strategy based on your performance.
Wrapping Up & Q&A
At the end of the course, we’ll recap key takeaways and have an open Q&A session to address any questions or concerns.
By the end of this course, everyone will have a fully optimised LinkedIn profile, the skills to build and grow professional networks, and strategies for engaging content creation and effective business development.
In order to book on the above, please email business@hyndburnbc.gov.uk